---
title: "Profile Overview setup"
slug: "profile-overview-setup"
tags: ["Awin Classic", "New Awin"]
updated: 2026-03-17T13:23:32Z
published: 2026-03-17T13:23:32Z
canonical: "help.awin.com/profile-overview-setup"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Profile Overview setup

Your profile overview is an important part of your affiliate activities and you should take time to set it up fully.

Please read the following before creating your profile:

> [!NOTE]
> Note
> 
> Not received your account activation email? Please check your junk folder or reply to the Awin Integration email to inform the team.

> [!WARNING]
> Important
> 
> Do not invite any partners to your program until your integration is complete and your program is set live.

## Step 1: Create the advertiser profile

Log into your account and click **Account > Profile > Overview** to view your program’s profile page. Partners will use this page to learn about your program.

- Upload a company logo by clicking on the orange pencil next to the **Profile Picture**.
- Add a description of your business under **Summary**.
- Add further details of your affiliate program under **Description** on the **Overview** tab.
- Add your website and social URLs under **Links.**

## Step 2: Upload documents

You can upload documents and files to be displayed on your profile page. These might include a program [Welcome Pack](/advertisers/docs/creating-a-welcome-pack), customer demographics/statistics, product overviews, or brand presentations. Add them to the **Documents** tab.

## Step 3: Set program terms

Next, click the **Terms** tab. This allows you to clearly define the Terms & Conditions for your affiliate program. It promotes greater transparency to the network and partners.

Read our [detailed Terms and Conditions guide](/advertisers/docs/terms-and-conditions) on what information to include.

> [!NOTE]
> Note
> 
> Make sure to fill in and publish (save) all tabs under **Terms**. Otherwise your profile won’t be 100% complete.

## Step 4: Set sector categorization

Next click **Account > Promotional > Sector Categorization**. This information is used to categorize your business. Partners search for advertisers by their sectors, so it’s important to have it set correctly, and we also use this data to provide detailed reporting to partners. You can choose as many sectors as you wish, but please select at least one that best reflects your business. Once you are happy, click **Update Sector Details**.

## Step 5: Program welcome email

A welcome email is sent to each partner after you accept their application to join your program. You can add this in **Account > Partnership Settings > Welcome Email**. View our [welcome email guide](/advertisers/docs/communicating-with-partners#setting-up-a-welcome-email) for some inspiration.

## Step 6: Upload banners and text links

You will need a small selection of standard banners and/or some logos to get you going. Some partners will also need text links to add to their website in order to promote you. Both can be added via **Toolbox > My Creative**.

View our [banner size guide](/advertisers/docs/using-my-creative-tool#banner-and-image-creatives) and watch our [YouTube tutorial](https://www.youtube.com/watch?v=pW0RJswaS5w&amp;list=PLguNWiNvWsl7wPVvPD4pN5edsRLT1VBYh&amp;index) on how to upload banners. Or check our [text link guide](/advertisers/docs/using-my-creative-tool#text-link-creatives).

## What next?

You will need to:

1. Integrate the Awin tracking code via the Tracking Installation Guide under **Support > Integration**.
2. Install the Awin tracking code onto your website.
3. Contact the Global Integrations team once complete. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the [contact form](http://app.awin.com/{locale}/awin/advertiser/{advertiserId}/support).

## Stuck?

- View an [example profile](https://ui.awin.com/merchant-profile/7800/) to give you a feel for how they are typically laid out.
- Browse our [Advertiser Directory](https://www.awin.com/gb/publishers/advertiser-directory) to see the profiles of similar brands on the network.
- If you need to add a new user to your account, you can do it in **Account > Users > Invite User**.

---

### FAQ

#### I get the message: *Your profile is incomplete.* What should I do?

If you see the message *Your profile is incomplete* on the dashboard of your affiliate program, it means that you haven’t entered all the required information on the platform under **Account > Overview**, or published the individual elements in the **Terms** tabs.

Check the following items to complete your profile:

- Upload a profile picture.
- Add a **Summary** description of your business.
- Add further details to the **Overview** description.
- Publish your Terms and Conditions on the **Terms** tab - ensure each individual tab’s content is saved beforehand.
