---
title: "Price comparison sites"
slug: "price-comparison-sites"
updated: 2026-07-13T13:17:39Z
published: 2026-07-13T13:17:39Z
canonical: "help.awin.com/price-comparison-sites"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Price comparison sites

This article covers the strengths and industry tips to help engage with price comparison partners.

A price comparison site, also known as comparison engine, is a website that shoppers use to filter and compare products based on price, features, reviews, and other criteria.

To search for this partner type on our network, go to **Partnerships > Overview > Try Smart Search**.

**Smart Search** helps you find partners based on a specific promotional type or audience using natural language. Simply enter a search such as *cashback partners in the UK*, *CSS partners in Europe* or *influencers in the USA* and Awin will return a tailored list of publishers with a match percentage for your program.

Check out their strengths and our engagement tips below.

## Strengths of price comparison partners

- Competitive pricing
- Broad product selection
- Hybrid models
- Strong research capabilities
- High consumer trust

## Tips to engage price comparison partners

- **Use a product feed** - Provide a product feed so partners can quickly find and display your links without building deep links manually. This also gives them access to up-to-date product details and pricing, making it easier to search, filter, and showcase your products.
- **Consider a CPC model** - A cost-per-click (CPC) model works well in highly competitive environments, such as comparison engines, where visibility is key.
- **Support PPC activity** - Allow partners to run PPC campaigns on your key terms. This can improve visibility and drive more qualified traffic and conversions.
- **Highlight leading products and pricing** - Promote your best-selling or most competitive products to help partners showcase your strongest offers and stand out in the market.

To learn more about working with different partner types, check out our [Webinar Centre](https://www.awin.com/gb/advertisers/small-business/webinars).