---
title: "Prepare your program for seasonal peak periods"
slug: "prepare-your-program-for-seasonal-peak-periods"
updated: 2026-03-09T14:34:22Z
published: 2026-03-09T14:34:22Z
canonical: "help.awin.com/prepare-your-program-for-seasonal-peak-periods"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Prepare your program for seasonal peak periods

Seasonal periods, like Black Friday, Christmas, or Valentine’s Day, are prime opportunities to boost performance through affiliate marketing. To make the most of these moments, it’s important to prepare your program in advance.

## Five essential steps to get started

### Define your seasonal offer

Decide what promotion you’ll run - whether it’s a discount, an exclusive deal, or a limited-time offer.

- Update your program with the offer details.
- Use the [**Communication Centre**](/advertisers/docs/communication-centre) to notify partners early so they can plan their promotions.

### Review your budget

Ask yourself:

- Do you have budget for extra exposure or paid placements?
- Can you offer increased commission rates?

If you’re offering a discount, use it as leverage when negotiating with partners for additional visibility.

### Identify your top partners

Use the [**Publisher Performance report**](/advertisers/docs/publisher-performance-reports) to find out:

- Who’s driving the most sales?
- Who has the highest conversion rates?

These are the partners you’ll want to prioritize for seasonal campaigns.

### Explore the Opportunity Marketplace

The [**Opportunity Marketplace**](/advertisers/docs/opportunity-marketplace) is a great place to find niche partners for seasonal promotions.

Search using keywords like:

- Mother’s Day
- Black Friday
- Christmas

Combine these with terms relevant to your brand or products to find the best matches.

### Secure extra exposure early

Reach out to top partners and request their media packs to understand:

- What exposure opportunities they offer?
- What are the costs involved?
- What is the potential performance uplift?

Seasonal periods get busy fast - plan and book exposure early to avoid missing out.

## Bonus resources

- Planning to run voucher codes? Check out our guide on how to implement [voucher code strategies](/advertisers/docs/voucher-code-strategies).
- Preparing for Cyber Week or Christmas? Don’t miss our [Peak Planning Checklist](https://resources.awin.com/q4-checklist/en-gb-access/).