---
title: "Post-view tracking"
slug: "post-view-tracking"
updated: 2026-03-26T13:50:09Z
published: 2026-03-26T13:50:09Z
canonical: "help.awin.com/post-view-tracking"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Post-view tracking

This article explains what post-view tracking is, and how to set the post-view duration for your partners.

> [!WARNING]
> Important
> 
> Post-view tracking is not enabled by default. You need to ask Awin to activate this feature before your can use it in your program settings. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the [contact form](http://app.awin.com/{locale}/awin/advertiser/{advertiserId}/support).

## What is post-view

Post-view tracking records sales that happen after a user *sees*a partner’s advert but doesn’t click it.

How it works:

1. When an advert loads in the user’s browser, a **post-view cookie**is added.
2. If the user completes a purchase while this cookie is still active, the partner who created the advert receives the commission.
3. If the user *clicks***on the partner’s advert, a **post-click cookie**is dropped instead.
4. Post-click cookies always take priority and can never be replaced by post-view cookies. These cookies last up to two days.

## Post-view duration

The post-view duration is the amount of time (in minutes) that a post-view cookie remains valid. The timer starts when the user views the advert and ends when they complete a transaction.

## Editing the post-view duration

You can manage post-view duration once the feature is activated for your program.

### Set your program-level duration

In the platform go to **Account > Settings > Tracking settings > Publisher Settings,**then scroll to **Post View Duration.**

### Edit individual partner’s duration

In **Publisher Settings**(**Account > Settings > Tracking Settings**) scroll to the bottom of the page.

1. Choose the partner from the drop down menu.
2. Select **Open Settings**.
3. Adjust their duration.

A partner-level duration can be shorter or longer than your program’s default, but it can’t exceed the post-view cookie’s total lifetime.

### Example setup

This example shows a configuration where only selected partners use post-view tracking:

- **Post-view cookie lifetime:**1,000 minutes
- **Program post-view duration:**0 minutes
- **Partner A post-view duration:**500 minutes
- **Partner B post-view duration:**1,000 minutes

### Using the custom post-view duration settings

If you don’t select the **Custom post-view duration**checkbox, the partner automatically follows your program’s global duration.

---

### FAQ

#### Is post-view tracking automatically enabled on my program?

No. You must ask Awin to enable it before you can use it.

#### What’s the difference between post-view and post-click?

Post-view is based on a viewed advert. Post-click is based on a clicked advert. Post-click always takes priority and lasts up to two days.

#### Can partner-level settings be longer than my program default?

Yes. They can be shorter or longer than your default, but they can’t exceed the post-view cookie lifetime.