---
title: "Link disclosure guidelines - influencers and social media partners"
slug: "link-disclosure-guidelines-influencers-and-social-media-partners"
updated: 2026-03-18T08:32:44Z
published: 2026-03-18T08:32:44Z
canonical: "help.awin.com/link-disclosure-guidelines-influencers-and-social-media-partners"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Link disclosure guidelines - influencers and social media partners

## General rules for paid advertising content

Partners are obliged to make it clear to consumers when their content contains advertising material. As an approved Awin partner they have agreed to follow local laws and standards as stipulated in the Publisher Terms and Conditions.

When working with Awin, influencers and social media partners are required at the minimum to clearly define all advertising related content using clearly marked hashtags:

- #Ad
- #PaidAd
- #sponsorship
- #sponsoredpost

Hashtags such as #affiliate #partner #spon #SponCon are not considered clear to the public.

Failure to do so could result in penalties being levied by your local advertising authority.

We also have a one-page website, [Paid-for Advertising](https://paidforadvertising.co.uk/), which explains how free content can have a commercial relationship attached to it.

For more information, we strongly urge you to read up on this topic to make sure that your partners are following the latest laws and standards. Below you can find websites with more information.

## Regional references on latest laws and standards

> [!WARNING]
> Disclaimer
> 
> Awin is not responsible for the updating of content in these links. Please ensure that the information you are reading is up-to-date.

### UK

[www.gov.uk/marketing-advertising-law/regulations-that-affect-advertising](https://www.gov.uk/marketing-advertising-law/regulations-that-affect-advertising)

[ASA Influencer Guide](https://www.asa.org.uk/static/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf)

### US

[www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose](https://www.ftc.gov/news-events/news/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose-relationship)

[www.ftc.gov/system/files/documents/plain-language/bus41-dot-com-disclosures-information-about-online-advertising.pdf](https://www.ftc.gov/system/files/documents/plain-language/bus41-dot-com-disclosures-information-about-online-advertising.pdf)

### Australia

[http://aana.com.au/self-regulation/codes](https://aana.com.au/self-regulation/)

### Benelux

[www.reclamecode.nl/nrc](https://www.reclamecode.nl/nrc)

### France

[www.arpp.org/nous-consulter/regles/regles-de-deontologie/digital-advertising-and-marketing-communications-code/#toc_1_3](https://www.arpp.org/nous-consulter/regles/regles-de-deontologie/digital-advertising-and-marketing-communications-code/#toc_1_3)

### Germany

[www.it-recht-kanzlei.de/influencer-werbung-faq.html](http://www.it-recht-kanzlei.de/influencer-werbung-faq.html)

### Italy

[https://www.mimit.gov.it/it/mercato-e-consumatori/tutela-del-consumatore/codice-del-consumo](https://www.mimit.gov.it/it/mercato-e-consumatori/tutela-del-consumatore/codice-del-consumo)

[www.iap.it/codice-e-altre-fonti/il-codice](http://www.iap.it/codice-e-altre-fonti/il-codice)

[www.iap.it/social-network-e-content-sharing](https://www.iap.it/digital-chart-pubblicita-sui-social/social-network-e-content-sharing/?_gl=1*m8zag1*_up*MQ..*_ga*ODIxODYwNjcuMTc3MzE0NDc5Mw..*_ga_CJZHFE53T1*czE3NzMxNDQ3OTMkbzEkZzEkdDE3NzMxNDQ4MTkkajM0JGwwJGgw)

### Poland

[https://www.whitepress.pl/baza-wiedzy/597/rozliczenie-z-influencerem-%E2%80%93-kwestie-podatkowe](https://www.whitepress.pl/baza-wiedzy/597/rozliczenie-z-influencerem-%E2%80%93-kwestie-podatkowe)

### Spain

[www.iabspain.es/wp-content/uploads/12Guialegal_influencers.pdf](https://iabspain.es/estudio/guia-legal-marketing-de-influencers/)