Considering LTK for your affiliate and creator marketing strategy? This guide answers common questions about the platform, its features, and how to get started.
Resources
You can view a recording of our latest webinar with LTK here.
FAQ
What is LTK?
LTK is a creator commerce platform that helps brands work with creators to drive product discovery, traffic, and sales.
Unlike traditional influencer platforms, LTK focuses on measurable outcomes. Brands can track conversions and revenue directly linked to creator content, making it easier to understand performance and impact.
Why should Awin advertisers use LTK?
LTK helps advertisers expand their partner marketing strategy through creator partnerships.
With access to a large global creator network and an engaged shopping audience, brands can increase visibility, reach new customers, and generate incremental sales.
The platform combines creator discovery, commission-based partnerships, and performance tracking. This helps advertisers identify creators who can deliver both awareness and measurable results.
Is LTK integrated with Awin?
LTK operates as a separate platform but supports your existing Awin program.
Awin provides tracking and partnership infrastructure, while LTK helps you discover and activate creators who can promote your products and drive sales.
Together, they support a more comprehensive partner marketing strategy.
Does LTK only work for fashion brands?
No. LTK supports brands across multiple verticals, including:
Home and interiors
Luxury
Food and beverage
FMCG
Fitness
Travel and hospitality
Lifestyle products
The key consideration is whether creators can authentically feature your products or services in content that resonates with their audience.
Can brands of all sizes succeed on LTK?
Yes.
Brands of all sizes can succeed on LTK. You don’t need a large upfront budget to get started.
Many advertisers begin with commission-based partnerships or product gifting. From there, they build relationships with relevant creators and scale activity over time.
Focus on creators who align with your brand and audience to achieve the best results.
Do I need to pay creators upfront?
No.
There are several ways to work with creators, including:
Commission-based partnerships
Product gifting
Paid collaborations
A combination of these approaches.
Many partnerships start with gifting or commission-based activity before developing into paid campaigns.
How does gifting work on LTK and why is it important?
LTK’s Brand Gifting feature allows advertisers to discover creators and send products directly through the platform. This process is managed within LTK, making product seeding more efficient and scalable.
Gifting is often a starting point for building creator relationships. It allows creators to experience your products and create authentic content.
However, gifting does not guarantee content. Instead, it helps identify creators who genuinely engage with your products and may be a strong fit for future partnerships.
For best results, focus on creators who match your target audience and include gifting as part of an ongoing strategy.
Can I see creator performance data before working with them?
Yes.
LTK provides insights to help you evaluate potential partners beyond follower numbers.
Depending on available data, you can assess engagement, content performance, and commercial potential. This supports more informed partner selection.
Can I measure ROI from creator activity?
Yes.
LTK takes a commerce-first approach, allowing you to measure the impact of creator activity. You can track:
Traffic
Clicks
Conversions
Sales
Revenue
This helps you make data-driven decisions and optimize future investment.