--- title: "Funnel report" slug: "funnel-report" tags: ["Awin Classic", "New Awin"] updated: 2026-04-01T14:00:10Z published: 2026-04-01T14:00:10Z canonical: "help.awin.com/funnel-report" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.awin.com/llms.txt > Use this file to discover all available pages before exploring further. # Funnel report > [!NOTE] > Plan availability > > This report is available only for Awin Advanced customers. Before you begin, ensure the following: - You have [enabled the MasterTag](/developers/docs/tracking-overview-1). - The MasterTag plugin is set to fire unconditionally on landing and conversion pages. - If you have a multi-region setup: You have checked your MasterTag or MasterTags for advertiser ID discrepancies and followed the [de-duplication guide](/developers/docs/channel-parameter) to remove duplicates. ## Overview The Funnel report shows how partners contribute to the conversion funnel beyond the last click. For example, how partners begin the customer journeys and contribute during the research phase of the purchase funnel. ## Accessing the Funnel report To access the Funnel report, go to the navigation bar and select **Reports > Insights > Funnel Report**. By default, the report shows information for the last seven days. If you can’t see the Funnel report, please contact us. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the [contact form](http://app.awin.com/{locale}/awin/advertiser/{advertiserId}/support). ## Setting the date range 1. Click **Filters** to open the **Dates** menu. 2. Set your desired date range using the **Period** dropdown menu: - Select a predefined option, e.g. Last 7 Days or This Year. - Select **Specific Dates** and use the calendar to choose the start and end dates. To hide the filter window, click the **x** icon. > [!NOTE] > Tip > > On the converting journeys and duration summary graphs, to change the period, select **Date Part > Duration View**. ## Setting the touchpoint detail level You can also filter by the touchpoint level. 1. Click **Filters** to open the **Touchpoint Detail** menu. 2. From the **Level** dropdown menu, select one of the following to show in the visualization: - Broad Publisher Type: This shows the parent publisher type, such as Display or Email. - Publisher Type: This shows the partner type, such as Cashback or Loyalty. - Publisher: This shows specific partner names. The default level is set to **Publisher type**. The visualization updates automatically. To hide the filter window, click the **x** icon. ## Program and top affiliate performance graphs The chart at the top of the page shows the sales contribution for the affiliate program and the top 9 affiliates, from each of the following funnel segments: - Upper: The first touchpoint in a multiple touchpoint conversion journey. - Mid: Any touchpoint that isn’t the first or last touchpoint in a multiple touchpoint conversion journey. - Lower: The last touchpoint in a multiple touchpoint conversion journey. - Solo: The only touchpoint in a conversion journey. To compare the funnel performance of a program to a previous period: 1. Under **Filters**, select **Compare**. 2. Select **Yes**. 3. Under the **Compare Period** dropdown, select the period or dates to compare performance against. ## Performance by funnel position This table shows how many sales had an affiliate touchpoint during the customer journey, regardless of where in the funnel the touchpoint happened. The table also shows the percentage contribution of each segment of the funnel. To compare the percentage performance of the funnel segment for two periods, in the filter at the top of the page, select **Compare**. By default, this table shows the top affiliates from the funnel visuals at the top of the report. Use the dropdown menus above the table to select an affiliate you would like to see in the report or select **All** to display the performance of all partners on the program. To change the order of the affiliates displayed in the table, click the **Change order**button next to the column header. ## Partner contribution by funnel position This visual shows the percentage contribution of the funnel position for each of the top performing partner groups or affiliates. Select a level under **Filters** to see performance by affiliate type or by individual partner. Above the graph, select one of the following funnel positions to visualize: - Upper - Mid - Lower - Solo To help you understand the number of sales the affiliate was involved with, the right-hand side of the graph displays the **Sales Involving** figures. **Sales Involving** figures do not match sales data shown in other reports as these are different metrics. Sales Involving counts every sale that had an affiliate touchpoint at some point during the customer’s journey, not just when the affiliate touchpoint was the last touchpoint in the customer’s journey.