--- title: "Find partners for your program" slug: "find-partners-for-your-program" tags: ["New Awin"] updated: 2026-07-23T12:52:32Z published: 2026-07-23T12:52:32Z canonical: "help.awin.com/find-partners-for-your-program" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.awin.com/llms.txt > Use this file to discover all available pages before exploring further. # Find partners for your program Finding the right partners is the foundation of a successful affiliate program. This article explains how to search for partners and invite them to your program on Awin. ## Partner search Navigate to **Partnerships > Overview** and use the **Find partners** search tool to discover relevant affiliates. You can search by: - Partner name - Publisher ID (format: *id:XXXX*) - Website URL (format: *website:XXXX*) - Promotional type The tool handles typos, partial names, and synonyms, so you’ll get accurate results even without exact details. As you type, a dropdown preview shows instant matches including name, ID, and URL. Your recent searches and recently viewed partners also appear for quick access. Press **Enter** or click the search icon to see full results. Each partner displays a status icon so you can see at a glance whether you’re already connected, for example: - **Green +:** New and open to invitations - **Green ✓:** Active partnership - **Yellow •:** Pending application - **Red ✕:** Partnership ended - **Grey ✕:** Declined You can filter results by status, promotional type, sector, and region, and sort by most relevant, date joined, or alphabetical order. > [!NOTE] > Tip > > Sort by **Newest to oldest** to find recently joined partners. ## Smart search **Smart Search** lets you describe the kind of partner you’re looking for in your own words. Type a short description - such as *cashback partners in the UK* or *fashion influencers in Europe* - and Awin returns matching partner profiles. You can describe partners by: - Region - Sector and subsector - Partner type - Keywords from their name or profile Each result includes a match score. - Higher scores indicate a closer match. - Results are suggestions, not recommendations. - You decide which partners are right for your program. > [!NOTE] > Tip > > **Smart Search** is especially useful when: > > - You know the type of partner you want but not specific names. > - You’re planning a campaign around a category or season. > - You want to quickly build a shortlist without testing multiple filters. ## Recommended partners Awin’s recommendation engine highlights partners most likely to benefit your program, based on your goals, sector, region, and predicted performance. Browse recommendations by goal directly from **Partnerships > Overview**: - **Best matches** - Top overall predicted performers. - **Increase conversion rate** - Partners with 10%+ conversion growth over the past three months. - **Increase brand awareness** - Partners that help you reach new audiences. - **Increase average order value** - Partners proven to lift basket sizes. - **Increase revenue** - Partners with strong historic revenue performance. ## Publisher Gap Analysis report If you want to grow your program more strategically, a **Publisher Gap Analysis** is one of the simplest ways to uncover high-value partners you may be missing. It highlights the partners you’re not currently working with, giving you clear insight into where your biggest growth opportunities lie. Any advertiser can request a Gap Analysis at any time. In most service packages, this analysis is already included. If you’re using a self-service package, you can purchase it for a small fee. The service provides a curated list of relevant, high-quality partners tailored to your program, helping you take confident next steps toward expansion. To find out more about this add-on click [here](/advertisers/docs/publisher-gap-analysis). If this is something you’re interested in, please reach out. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the [contact form](http://app.awin.com/{locale}/awin/advertiser/{advertiserId}/support). ## SimilarSites [SimilarSites.com](http://SimilarSites.com) is a helpful external tool for discovering new, relevant websites. Simply search for any UK website, such as one of your top performing partners, to see a list of similar sites. You can then: - Check whether these sites are already Awin partners. - Identify whether they’re promoting brands via on-site links. - Contact them if they represent a new opportunity for your program. When you find a partner you wish to invite to your program, fill out the invitation form and click **Send invitation**. Learn more about [partner invitation and management](/advertisers/docs/recruit-and-manage-partners).