Follow the below steps to learn the best way to discover influencers either on the new Awin or Awin Classic platform.
New Awin
To search for influencers on the new Awin, go to Partnerships > Overview > Try Smart Search.
Smart Search helps you find partners using natural language. Describe the type of creator you are interested in, for example: vegan influencers in Europe.
Smart Search identifies partners based on their profile, audience, location, and keywords.
Instead of applying multiple filters, it shows a list of partners ranked by how closely they match your search. This helps you find and recruit suitable partners more quickly.
Learn more about Smart Search.
Awin Classic
In Awin Classic, there are two ways to find influencers via Partner Discovery. To access this tool, go to Publishers > Partner Discovery.
Use filters
Scroll down to the section The Right Partners for Your Needs.
Click View Influencers.
The following filters are already selected:
Promotional Types - Content Creators & Influencers
Sector - Your primary sector
Regions - Your primary region
In the search bar enter keywords that resonate with your business/products.
Click the magnifying glass icon and view your results in the results box.
Click the Detailed View to see the partner descriptions, and invite them to your program by pressing the + icon to the right-hand side.
Search the different social media platform domains
In the main search bar enter the social media platform domain with keywords that resonate with your brand/products, e.g. instagram.com vegan. This also works for other social media platforms such as
facebook.comorYouTube.com.View your results in the results box. They will show any partners using
instagram.comas their URL domain or within their profile description.Click the Detailed View to see the partner description, and invite them to your program by pressing the + icon to the right-hand side.
To learn more about working with influencers, watch our webinar and refer to our guide.