---
title: "Exporting custom parameters"
slug: "exporting-custom-parameters"
updated: 2026-03-09T14:17:29Z
published: 2026-03-09T14:17:29Z
canonical: "help.awin.com/exporting-custom-parameters"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Exporting custom parameters

This article covers how you can make use of exporting custom parameter data for Conversion Analytics.

> [!NOTE]
> Plan availability
> 
> Conversion Analytics and custom parameters options are available only for Awin Advanced customers.

With custom parameters in place, it’s possible to export this data from the platform to analyze within Excel. This is a good way to visualize Conversion Analytics and get insights to make more informed decisions for your business objectives.

How to export custom parameters:

1. Navigate to **Reports > Performance > Transactions** and generate the report.
2. Export the report into Excel.
3. There is a column named **custom_parameters**. This will have the custom parameter values for each transaction.
4. All of the parameters will be listed in one cell. They can be split out by selecting the column then clicking on **Data > Text to Columns**. You can select to delimit the columns by ‘**,**‘ which will split out each of the parameters into a new cell.

![](https://cdn.document360.io/ec9ead62-8ecc-46ef-aac7-9b0a9081b40b/Images/Documentation/Exporting custom parameters.jpg)
5. It will then be possible to include each parameter into a pivot table to analyze the data.