What is exit intent
Exit intent refers to a strategic approach used in e-commerce to capture the attention of website visitors who are about to leave a site without making a purchase or completing a desired action.
This strategy often involves the use of technology such as lightboxes, pop-ups, or overlays that are triggered by certain behaviour and aim to re-engage visitors with targeted offers, discounts, or incentives, encouraging them to stay on the site.
Exit intent campaigns are highly customizable, allowing brands to use different triggers and rules to decide when and how they appear, and to whom they’re shown. By leveraging exit intent technology, brands can effectively reduce bounce rates, recover potentially lost sales, and improve overall conversion rates.
Other terms associated with exit intent technology:
Exit detect
Abandonment detection
Cart abandonment solutions
Exit overlay
The purpose of bounce recovery solution
Exit intent solutions in their simplest form provide an exceptional way for brands and advertisers to decrease their bounce rates and increase conversion rates. Enabling this type of solution allows brands to better take advantage of the traffic they’re generating - turning visitors into converting users and beyond. With all of the efforts and budget going to driving traffic to the website, having a dedicated campaign to convert those users to customers becomes extremely important.
Leveraging more ingrained and tactical implementations further enhances the capabilities of the solution. Focusing on converting new customers, past purchasers or users of a specific audience segment means your campaigns can be as broad or granular as needed to drive higher conversions and revenue.
Additional examples of exit intent campaigns:
Low stock alerts
Urgency tactics
Newsletter/CRM sign-ups
Price drop alerts
Recommendations
Incentives
Cart saver or basket backup
Offer reminders
Back in stock alerts
Basket fix - invalid codes
How does this solution work and what information does it leverage
This solution uses JavaScript tags to enable on-site campaigns on advertiser’s and brand websites and are a requirement to work with this type of solution. The tags can be deployed as a plugin through a brand’s existing Awin MasterTag). This functionality allows brands to deploy solutions without needing to involve their internal technical teams, saving time and resources.
The Awin Advertiser MasterTag should be unconditionally appended to every page on the site, including the confirmation page, but excluding any page that displays or processes payment information. Once deployed through the MasterTag, exit intent partners will have access to needed website data to properly load their script and deploy campaigns on the brand’s behalf.
Common data points used by exit intent technologies include:
Device information
User interactions with campaigns
Pages viewed
Mouse movements
Cart contents
Time on site
Benefits of this solution
Higher conversion rates
Decrease bounce rates
Recovered revenue
Collect new leads
Increase customer lifetime value
Improve customer experience
Examples of the solution in action
Awin case study
National Tyres revenue growth with UpSellit one-click integration