Platform availability
This article refers to functionality currently available only on Awin Classic.
This article explains what post-view tracking is, and how to set the post-view duration for your partners.
Important
Post-view tracking is not enabled by default. You need to ask Awin to activate this feature before your can use it in your program settings. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the contact form.
What is post-view
Post-view tracking records sales that happen after a user sees a partner’s advert but doesn’t click it.
How it works:
When an advert loads in the user’s browser, a post-view cookie is added.
If the user completes a purchase while this cookie is still active, the partner who created the advert receives the commission.
If the user clicks on the partner’s advert, a post-click cookie is dropped instead.
Post-click cookies always take priority and can never be replaced by post-view cookies. These cookies last up to two days.
Post-view duration
The post-view duration is the amount of time (in minutes) that a post-view cookie remains valid. The timer starts when the user views the advert and ends when they complete a transaction.
Editing the post-view duration
You can manage post-view duration once the feature is activated for your program.
Set your program-level duration
In the platform go to Account > Settings > Tracking settings > Publisher Settings, then scroll to Post View Duration.
Edit individual partner’s duration
In Publisher Settings (Account > Settings > Tracking Settings) scroll to the bottom of the page.
Choose the partner from the drop down menu.
Select Open Settings.
Adjust their duration.
A partner-level duration can be shorter or longer than your program’s default, but it can’t exceed the post-view cookie’s total lifetime.
Example setup
This example shows a configuration where only selected partners use post-view tracking:
Post-view cookie lifetime: 1,000 minutes
Program post-view duration: 0 minutes
Partner A post-view duration: 500 minutes
Partner B post-view duration: 1,000 minutes
Using the custom post-view duration settings
If you don’t select the Custom post-view duration checkbox, the partner automatically follows your program’s global duration.
FAQ
Is post-view tracking automatically enabled on my program?
No. You must ask Awin to enable it before you can use it.
What’s the difference between post-view and post-click?
Post-view is based on a viewed advert. Post-click is based on a clicked advert. Post-click always takes priority and lasts up to two days.
Can partner-level settings be longer than my program default?
Yes. They can be shorter or longer than your default, but they can’t exceed the post-view cookie lifetime.