Plan availability
Custom parameters are available only for the Awin Accelerate and Awin Advanced plans.
Custom tracking parameters are additional information you can pass to associate with a transaction. This additional data will appear in transaction reports available in the Awin platform, certain endpoints in the Awin Advertiser API, and via custom reports.
Custom parameters are useful in the following two ways:
Conversion analytics: By passing additional purchase and customer information within your tracking you will unlock Conversion analytics. Conversion analytics enhances your Awin reporting for better strategic decision making.
Commission flexibility: Passing custom parameters enables you to set additional conditions for your commission groups. It allows for a more dynamic and customized commission setup based on terms that best fit the objectives of your program.