---
title: "Email marketing partners"
slug: "email-marketing-partners"
updated: 2026-03-10T10:45:20Z
published: 2026-03-10T10:45:20Z
canonical: "help.awin.com/email-marketing-partners"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email marketing partners

This article breaks down the strengths and industry tips to help engage with email partners.

> [!NOTE]
> For the best experience, manage and discover your perfect partners in the new Awin - our smart new platform. [Click here](/advertisers/docs/find-and-manage-partners-in-the-new-awin-platform) to find out how.

Email marketing allows you to target shoppers through electronic mail (email).

To search for this partner type on our network, select the **Email** filter under **Promotional Types** in the Partner Discovery.

Check out their strengths and our engagement tips below.

## Strengths of email partners

- Niche targeting
- Trend analysis
- Mobile targeting
- CPA
- Multi-creative
- Highly targeted
- Large reach

## Tips on how to engage

- Creative - Delivering engaging HTML email creatives.
- Limited time/strong offers - Providing a 'hook' or incentive for customers, i.e. percentage discount or free sample.
- Customer insight - The better level of customer demographic insight you can provide the better the conversions.
- Easy user journey - The fewer clicks a user has to make to purchase the higher chance they will convert.

To learn more about working with different partner types, check out our [Webinar Centre](https://www.awin.com/gb/advertisers/small-business/webinars).