---
title: "Bloggers and social partners"
slug: "bloggers-and-social-partners"
updated: 2026-03-10T10:32:00Z
published: 2026-03-10T10:32:00Z
canonical: "help.awin.com/bloggers-and-social-partners"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Bloggers and social partners

This article breaks down the strengths and industry tips to help engage with bloggers and social partners.

> [!NOTE]
> For the best experience, manage and discover your perfect partners in the new Awin - our smart new platform. [Click here](/advertisers/docs/find-and-manage-partners-in-the-new-awin-platform) to find out how.

Blogs are websites focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. They have highly engaged audiences and can be extremely influential in a purchase decision.

Social partners use a dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc. Popular social networks used: Facebook, TikTok, Instagram, YouTube.

To search for partner type on our network, select the **Bloggers & Social Content** filter under **Promotional Types > Content** in the Partner Discovery. You can also search for `instagram.com` plus keywords related to your business. This will search for any partners who have signed up with an Instagram account as their URL. This also works for `Youtube.com` and `facebook.com`.

## Strengths and engagement tips

Check out the partner’s strengths and our engagement tips below.

**Strengths:**

- Highly engaged
- Niche
- Brand awareness
- Influential

**Tips on how to engage:**

- Relevant (paid) content
- Tenancies
- Top sellers
- Samples
- Product led information

To learn more about working with different partner types, check out our [Webinar Centre](https://www.awin.com/gb/advertisers/small-business/webinars).