---
title: "Benefits of upgrading your Awin plan"
slug: "benefits-of-upgrading-your-awin-plan"
tags: ["Awin Classic", "New Awin"]
updated: 2026-04-01T14:05:30Z
published: 2026-04-01T14:05:30Z
canonical: "help.awin.com/benefits-of-upgrading-your-awin-plan"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Benefits of upgrading your Awin plan

Upgrading your Awin plan to **Accelerate**or **Advanced**gives you access to a wider set of tools designed to help you grow, optimize and manage your program more effectively. These plans offer richer reporting, flexible ways to reward partners and the option to add additional service packages. This article outlines the key benefits and features when you move beyond the **Access** plan.

## Plans available

Awin offers three core platform plans. Each plan provides a different level of tooling and support, allowing you to choose the setup that best fits your goals, available time and budget.

- **Awin Access:**Ideal for advertisers getting started with affiliate marketing or looking to self-manage their program.
- **Awin Accelerate:**Designed for growing programs ready for richer insights, automation and more flexible partner rewards.
- **Awin Advanced:**Built for advertisers who need full customization, deeper customer journey analysis and the broadest strategic capabilities.

You can learn more about the individual plans [on our website](https://www.awin.com/us/pricing/advertisers).

## What an upgraded plan unlocks

A plan upgrade can help you build stronger partner relationships and drive sustainable performance. With a plan upgrade from Awin Access you can access:

- Enhanced reporting for clearer performance insights
- API validation automations to streamline tasks
- More flexible ways to collaborate with and reward partners
- Additional technology partnerships to extend your capabilities
- Optional service packages to support your growth goals

### Key feature comparison

| Platform feature | Awin Access | Awin Accelerate | Awin Advanced |
| --- | --- | --- | --- |
| Full access to our Partner Discovery | ✅ | ✅ | ✅ |
| Personalized partner recommendations | ✅ | ✅ | ✅ |
| Campaign manager | ✅ | ✅ | ✅ |
| Triggered communications | ✅ | ✅ | ✅ |
| Sector Benchmarking reports | ❌ | ✅ | ✅ |
| Commission flexibility by voucher code | ❌ | ✅ | ✅ |
| Commission flexibility by custom parameters | ❌ | ❌ | ✅ |
| [Unlimited commission groups](/advertisers/docs/commission-tools-on-awin) | ❌ | ✅ | ✅ |
| [Automations via Awin’s API](/advertisers/docs/awins-apis-overview) | ❌ | ✅ | ✅ |
| Cost Per Click (CPC) campaigns | ❌ | ✅ | ✅ |

## How to upgrade your plan

To request a plan upgrade, please contact us. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the [contact form](http://app.awin.com/{locale}/awin/advertiser/{advertiserId}/support).

## Additional support options

Upgrading your Awin plan can provide access to optional service packages. These packages have been designed to help you get the most from Awin. You can read more about additional support options [here](/advertisers/docs/awin-s-service-packages).

---

### FAQ

#### What about the service packages if I’m already on Awin Accelerate or Advanced?

If you’re already on an Accelerate or Advanced plan and would like to explore service package options, the team will be happy to share what’s available to you based on your goals and budget.

#### Can I upgrade my current service package?

Yes. If you’re already benefiting from a service package but feel you need additional support, you can upgrade to a higher-level package. Please reach out to your Awin contact to review the available options.

#### Can I upgrade my platform plan only?

If you’re looking to unlock additional platform features but don’t yet need service support, you can upgrade your platform plan without adding a service package. Please contact support to explore which plan is right for you.