---
title: "Awin Attribution rules (SaS)"
slug: "awin-attribution-rules-sas"
tags: ["ShareASale"]
updated: 2026-03-16T15:01:46Z
published: 2026-03-16T15:01:46Z
canonical: "help.awin.com/awin-attribution-rules-sas"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Awin Attribution rules (SaS)

## Replacing conversion lines with Awin logic

One of the major benefits of upgrading to Awin is the expanded attribution functionality available through the [**Attribution Manager**](/advertisers/docs/attribution-manager). While ShareASale’s conversion lines offered foundational attribution logic, Awin’s custom attribution rules provide a more sophisticated, transparent way to control how credit is assigned across your affiliate channel.

These rules are configured within the Awin platform (**Commission > Rules > Attribution Manager**) and allow for greater flexibility, whether you’re looking to prioritize partners, define conversion windows, or apply custom tracking logic based on user behavior or transaction data.

If you’ve used ShareASale's `xType` or `storeID` parameters as part of your conversion line conditions, it’s important to note that this data is preserved in Awin:

- xType - Now tracked in **Custom Parameter p6** in Awin.
- storeID (used with ShareASale’s StoresConnect) - Now tracked in **Custom Parameter p4** in Awin.

You can use these custom parameters for both reporting and targeted attribution rule conditions within Awin.

## Translating attribution logic to Awin

Awin’s attribution framework is designed to support data-driven decision making with clear and flexible logic. While not every ShareASale setup has a one-to-one equivalent, most use cases can be matched or improved upon with Awin’s tooling.

Here’s how common ShareASale attribution strategies translate into the Awin platform:

| Scenario | How it’s handled on Awin | Learn more |
| --- | --- | --- |
| Prioritized click logic (time-based, publisher group, etc.) | Replicated through **Custom Attribution Rules** based on cookie windows, publisher tags, and custom parameters. |  |
| Event-driven logic (i.e. affiliate click as a trigger) | Rebuilt using **conversion events** combined with custom cookie settings. |  |
| Sale or transaction date targeting | Implemented using the **Sale Date condition** in Attribution Rules. |  |
| Influencer or secondary conversion lines | Not directly supported. However, **Commission by Assist** can be used to credit contributors beyond the last click. | [Commission by Assist](/advertisers/docs/commission-by-assist) |
| Merchant-defined logic (i.e. xType used in ShareASale) | Use **Custom Parameter p6** in Attribution Rules to replicate this condition. |  |
| Store-level attribution (if using StoresConnect) | Use **Custom Parameter p4** for store-level logic in reporting or attribution conditions. |  |