---
title: "Prestashop"
slug: "prestashop"
updated: 2026-10-01T14:53:56Z
published: 2026-10-01T14:53:56Z
canonical: "help.awin.com/prestashop"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Prestashop

> [!NOTE]
> Compatibility notice
> 
> The Awin extension has only been validated with standard Prestashop themes. We provide no guarantee that the module will be compatible with other themes.

## Supported tracking types and features

Method and feature support notes are based on the latest available extension version. If a feature isn’t present in your shop, please ensure you have updated the Awin extension.

Tracking methodsAdditional features

All of these tracking methods are included within the Prestashop extension, meaning full compliance with our Awin Tracking Policy. To review the Awin Tracking Policy, please reach out to your Awin point of contact.

✅ **MasterTag**

✅ **Conversion tag**

✅ **Fallback conversion pixel**

✅ **Server-to-server (S2S)**

✅ **Product-level tracking (PLT)**

✅ **Deduplication**

## Installation and configuration

> [!NOTE]
> Note
> 
> Current module version: 1.0.6, compatible with Prestashop versions 1.7.0 - 9.0.3.

The Awin module for Prestashop includes our [hybrid tracking](https://resources.awin.com/product/en-gb-hybrid-tracking/) solution and its associated benefits. The module will trigger the tracking tags on order confirmation pages and the tracking tags will include all aspects of tracking. This includes our client-side [conversion tag](/developers/docs/conversion-tag), [fallback image pixel](/developers/docs/fall-back-conversion-pixel), [server-to-server](/developers/docs/direct-s2s) tracking, and the Awin [MasterTag](/developers/docs/advertiser-mastertag).

Please follow all steps below to ensure a successful tracking installation on your store:

### Installation

The most efficient way to integrate Awin’s tracking with your site is to use our Prestashop module. The official Prestashop add-on can be downloaded from the [Prestashop website](https://addons.prestashop.com/en/promotions-marketing/88566-affiliate-influencer-by-awin.html).

After you’ve installed the plugin, you’ll need to set your Advertiser ID. If you’re unsure, you should have received this ID from your assigned integrator or you can find it in the platform under **Program profile**.

### Deduplication

The module utilizes the `source` query parameter from the landing page URL and passes this value along to the channel parameter of our tracking request for deduplication purposes.

It’s important to note that only the `source` query parameter will be used for deduplication, not the more commonly used `utm_source` parameter. You should ensure that the source parameter is correctly configured for your program. Your Awin point of contact can assist you with changes to this configuration.

To implement this on Awin’s side, a `source=aw` query parameter will be appended as standard with Prestashop module setups under Default Query String Append in the Tracking Settings.

Additionally, the module creates a cookie named `source` to store the value of the `source` parameter. This value will update accordingly each time the value of this parameter changes in the URL.

> [!WARNING]
> **Important**
> 
> If you are configuring other channels, please ensure that they’re reporting to the `source` parameter with the proper value (e.g., *source=email*, *source=fb*, *source=na*, etc.). **Example**
> 
> www.yourdomain.com?utm_source=facebook&utm_medium=social&**source=na**
> 
> 
> 
> The Awin module reads the **source** query parameter from the landing page URL and uses its value for last-click attribution. In this example, the value **na** indicates that the last click originated from a non-Awin channel. Where a transaction is attributed to a non-Awin channel, no Awin commission is awarded, regardless of whether an Awin affiliate click was previously recorded. The presence of the source query parameter typically doesn’t impact reporting in analytics platforms such as Google Analytics or other reporting tools. In most cases, traffic source reporting is based on standard UTM parameters (for example, `utm_source`, `utm_medium`, and `utm_campaign`), whereas the source parameter is used specifically for attribution purposes within the Awin deduplication process.

### Product-level tracking

Product-level tracking (PLT) information is sent via the module’s tracking tags and follows the default format of an Awin PLT dataset:

```plaintext
AW:P|{{advertiserId}}|{{orderReference}}|{{productId}}|{{productName}}|{{productItemPrice}}|{{productQuantity}}|{{productSku}}|{{commissionGroupCode}}|{{productCategory}}
```

## Testing your tracking

Please see our article on [testing your integration](/developers/docs/testing-your-integration) for further instruction.

---

### FAQ

#### Are the tracking amounts including or excluding tax and delivery costs?

By default, the Prestashop extension excludes both taxes and delivery costs in the tracked transactions amounts. Commissions will therefore be applied on base of the amounts excluding taxes and delivery costs. For further information or guidance, please reach out to your Awin technical point of contact.