---
title: "Kochava"
slug: "kochava"
updated: 2026-07-28T08:03:20Z
published: 2026-07-28T08:03:20Z
canonical: "help.awin.com/kochava"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Kochava

> [!NOTE]
> Note
> 
> For information from Kochava, please see [here](https://support.kochava.com/).

## General information

- Kochava is a mobile tracking provider and attributes the events based on the **last click**.
- Awin postback templates are set globally. We have **Install** and **In-App** postback templates in place.

## Integrating Awin tracking

### Integrating Kochava

1. Awin integration must be enabled by entering the **Awin** Advertiser ID.
2. **Order Reference** - Enter the parameter name from event metadata which contains Awin order reference.
3. **Commission Group Code -** Enter the parameter name from event metadata which contains Awin commission group code. If not available, enter a static commission group code in the filed.
4. **Voucher Code** - Enter the parameter name from event metadata which contains Awin voucher code.

![](https://cdn.document360.io/ec9ead62-8ecc-46ef-aac7-9b0a9081b40b/Images/Documentation/image(60).png)

![](https://cdn.document360.io/ec9ead62-8ecc-46ef-aac7-9b0a9081b40b/Images/Documentation/image(61).png)

### Postback details and commission groups

#### Install

```plaintext
https://www.awin1.com/sread.php?tt=ss&tv=2&merchant={awin.merchant_id}&amount=1&ch=aw&ref={kochava_device_id}&parts=INSTALL_{platform}:1&cks={click_id}&testmode=0&type=ai&p1={platform}&p2={os_version}&p3={device_type}&p4={country}&p30=kochava
```

#### Purchase

```plaintext
https://www.awin1.com/sread.php?tt=ss&tv=2&merchant={awin.merchant_id}&amount={event_value}&ch=aw&ref={awin.order_id}&parts={awin.commission_code}:{event_value}&cks={click_id}&p1={platform}&type=ap&cr={currency}&vc={awin.voucher_code}&p2={device_ver}&p3={device_type}&p4={country}&p5={kochava_device_id}&p30=kochava
```

If you are looking to apply single commission group for all app purchases, simply enter the commission group code in the field **COMMISSION GROUP CODE**.

If you would like to apply more than one commission group, then you must introduce the parameter in the SDK (event metadata) and populate it with commission group code. If you do introduce a parameter `commission_group` then you must enter in the **COMMISSION GROUP CODE** filed `commission_group`. More information about commission groups can also be found in our [Commission Groups guide](/developers/docs/commission-groups).

### Deep linking

#### Default link behaviour

- If app is not installed user will be sent to the app store.
- If app is installed, it supports deep linking and URI is defined in a tracker, Kochava will open the app.

#### Custom link behaviour

- Fallback to a specific URL when the app is not installed can be achieved by adding **destination** parameter to Kochava tracking link. Within Kochava Campaign manager tool, the destination URL must be set as {destination} for Awin tracker.
- Deeplink to a specific page within the app can be achieved by adding **deeplink** parameter to Kochava tracking link. URL must be encoded. Deep linking will work, if the app supports deep linking based on the web URL. If not, user will go by default to the home page of the app. Within Kochava Campaign manager tool, deep link URI must be set as {deeplink} for Awin tracker.

Advertiser ID can be passed in Kochava tracking URL via parameter `awin_merchant_id={awin_merchant_id}`. When this parameter is available, it has priority over the `merchant_id` configured in the dashboard.

### Mobile prefix configuration

Kochava tracking URL can be enabled as a mobile prefix (on advertiser or partner level) for mobile Traffic App tracking settings.

Mobile prefix example:

```plaintext
https://smart.link/5d797f59f80d8?site_id=!!!affid!!!&creative_id=!!!linkid!!!&click_id=!!!awc!!!&destination=!!!redirectURL!!!&deeplink=!!!redirectURL!!!
```

### Dynamic parameters and placeholders

- `!!!affid!!!` - Replaced with Awin partner account id.
- `!!!awc!!!` - Will populate a unique click identifier checksum called AWC (or first-party cookie value).
- `!!!linkid!!!` - Will populate the numeric banner ID of the creative applicable to the redirect.
- `!!!redirecturl!!!` - Populates an encoded version of the destination URL including all relevant prefixes and appends.

See the full [list of Awin placeholder](/developers/docs/click-appends-dyn-params).

---

## Testing your app tracking

Once you’ve completed the installation of your app tracking, please get in touch with your assigned Awin technical point of contact for more information on how to test your tracking.

For a more general overview of the testing process, please review our [Testing your Integration](/developers/docs/testing-your-integration) article.