A voucher code affiliate is a website that lists voucher codes and promotions for shoppers to gain a code and receive a discount on your products or services. This partner type can sometimes be referred to as voucher code directories.
To search for this partner type on our network, select the Discount Code filter under Promotional Types > Content in the Partner Discovery.
Check out their strengths and the different voucher code options as well as our engagement tips below.
Strengths of voucher code partners
High volume
Single-use unique codes
Mobile-only codes
Emails
Research
Loyal base
Brand awareness
New customer acquisition
Increases average order value (AOV)
Voucher code options
Sitewide or category/product specific
Flat percentage discount or spend and save
Affiliate exclusive
Full price, sale, or free delivery
New or existing customer
Personalized or generic
Tips for high engagement
Sitewide codes perform better.
Flat percentage discounts deliver quantity, and spend and save delivers quality.
Run affiliate exclusives at different times to sitewide/product specific codes.
Full price, sale, or free delivery all have value. Run these at the same time but with different partners to take advantage of the different audiences.
New or existing customer codes. Run both at once with new customer offers stronger and longer.
Codes personalized for the partner will convert at a higher rate than generic ones.
To learn more about this partner type watch our voucher code webinar. For more webinars, check out our Webinar Centre.