Influencer marketing is a type of social media marketing where creators promote products or services through endorsements or product placements. Influencers can be a powerful addition to your affiliate marketing mix and are easily accessible through our platform.
Types of influencers
The standard terminology in influencer marketing (STIM) groups influencers by the size of their following:
Nano-influencers: 1,000-10,000 followers
Micro-influencers: 10,000-50,000 followers
Mid-tier influencers: 50,000-500,000 followers
Macro-influencers: 500,000-1 million followers
Mega-Influencers: 1 million+ followers (for example Mrs Hinch)
For small businesses, nano and micro influencers typically offer the highest engagement and cleanest audiences. Their rates are often more affordable, making them a great starting point for building influencer activity.
Influencer partner platforms
Influencer platforms give advertisers access to millions of creators across a wide range of e-commerce sectors. These platforms integrate directly with Awin and our tracking, enabling seamless performance monitoring at influencer level. Each partner offers exclusive pricing, streamlined discovery, and detailed reporting.
Step-by-step process
The advertiser approves the influencer platform’s account on their program.
The platform integrates with Awin, and affiliate links are shared with the platform for influencer use.
All activity is tracked in Awin and passed back to the platform through API, allowing performance visibility for each influencer.
Influencer platforms integrated with Awin
CreatorIQ
Trusted by leading brands
20M+ creators
Flexible setup
Aspire
Customizable for any program
Workflows for all strategies
Track ROI in one dashboard
Sideqik
AI-powered insights
Streamlined relationship management
16M+ creators
Gen.video
Managed campaigns
Paid media expertise
Award-winning partnerships
Socialix
Flexible options and pricing
Robust integrations
Full funnel performance
Subnetworks
You can also partner with subnetworks that specialize in content creators and influencers. These partners manage their own creator communities and provide retailers with additional ways to reach new audiences.
Examples include subnetworks that offer influencer connections on a commission basis (CPA) or campaign management via a fixed fee.
For UK:
For US:
Benefits of working with influencers
Influencers continue to gain influence as social media and the creator economy play a central role in how people discover and choose products.
Influencers already have trusted relationships with their audiences.
They can increase brand awareness and introduce you to new customers.
They create original content and can showcase your products or business across formats such as grid posts, stories, reels, before-and after videos, how-tos, try-ons, hauls, tutorials, and walkthroughs.
How to validate an influencer’s authenticity
If you have concerns about an influencer’s account, here are a few checks you can make:
Engagement quality:
Look at the ratio of clicks to comments. Thousands of clicks with no comments may indicate fake followers.
Review comments to see whether they relate to the post.
Posting activity:
Check when they last posted and how frequently they publish content.
Review their profile bio and story highlights to see if they already work with competitors.
Third party tools:
Social intelligence and influencer marketing tools can help you understand performance on past campaigns and highlight suspicious activity.
How to find influencers to work with on Awin
Finding influencers to work with at Awin is simple. Go to Publishers > Partner Discovery.
Set Promotional Type filters:
Content > Content Creators & Influencers
Display > Social Traffic
Search > Social Search
In the search results click the magnifying glass icon to view partner profiles.
Use the Detailed View option to read partner descriptions.
Click the + icon to invite a partner to your program.