Ensuring your tracking is set up correctly is essential for accurately measuring the success of your affiliate program. This guide walks you through how to test your tracking, diagnose potential issues, and resolve them quickly.
How to run a tracking test
Access the Tracking Diagnosis Tool - Log in to the platform and navigate to Support > Integration > Tracking Diagnosis.
Start a test transaction - Click Create a test transaction and follow the on-screen instructions to perform a test purchase.
Use the test publisher link - Click on the unique test publisher link provided in the tool. This link simulates an affiliate referral and ensures tracking is correctly recorded.
Complete a test purchase - Go to your website and complete the purchase as a real customer would. If testing Commission Groups, select a product assigned to a specific group.
Check the transaction in Awin - Return to the Tracking Diagnosis tool and use the Order Reference search to find your transaction.
Review the test results - Your transaction will be categorized as:
Tracked Successfully - Your setup is working as expected.
Warnings - Minor issues that will not block tracking but may cause discrepancies.
Critical Issues - Errors that prevent tracking from working correctly.
What to do if you encounter issues
If your test transaction is not tracking as expected:
Review the suggested fixes provided in the tool.
Resolve critical issues immediately to ensure transactions are tracked.
Address warnings to improve accuracy and prevent data inconsistencies.
Common tracking issues and how to fix them
Transaction not showing - Double-check your tracking setup and ensure you used the test publisher link correctly.
Ad blockers - Some tracking scripts may be blocked by browser extensions. Test tracking in an incognito window or with ad blockers disabled.
E-commerce platform changes - If you recently updated your platform, confirm that your Awin tracking integration is still active.
Best practices for reliable tracking
Test on different devices and browsers - Ensure tracking functions across various platforms.
Verify all commission groups - Run test purchases across different commission structures to confirm correct tracking.