Subsector Benchmarking report

  • Published on Mar 9, 2026
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Plan availability

This report is available only for Awin Advanced customers.

Overview

Use the Subsector Benchmarking report to learn more about the performance of your program. You can compare the subsector performance in your region over time and use the data to see how different partner types contribute to your program’s performance. You can also compare your portfolio to your competitors.

The data in the Sub-sector Benchmarking report is harmonized, or indexed, data. This means the performance over time doesn’t have specific values. The report compares the performance of your program over time and the selected subsector.

Accessing the Subsector Benchmarking report

Before you begin, ensure the following:

  • You are on the Awin Advanced plan.

  • You have enabled the MasterTag.

  • The MasterTag plugin is set to fire unconditionally on landing and conversion pages.

  • If you have a multi-region setup:

    • You have checked your MasterTag or MasterTags for advertiser ID discrepancies

    • Followed the de-duplication guide to remove duplicates

To access the report in the platform, navigate to Reports > Insights > Subsector Benchmarking.

Filtering the report

The region, sector and subsector filters are set to match your program, but you can choose other options as required.

You can adjust your report to show data based on:

  • Transactions

  • Clicks

  • Revenue

  • AOV

Choose from predefined options to show data across different periods, e.g., Last Week or Year to Date.

Program compared to sector performance chart

This chart shows the comparison of the selected metric, for your program and the selected subsector.

Distribution of publisher types chart

This section of the report allows you to see how much each partner type contributed to the selected metric, for your program and for the selected subsector.

KPI comparison chart

This chart shows the different key performance indicators (KPIs) for your program and the selected subsector.

You can check the following KPIs:

  • EPC: Earnings per click, calculated as number of clicks divided by commissions.

  • CPA: Cost per attribution (sale/lead), either as a percentage commission divided by revenue, or fixed commission divided by sales.

  • CR: Conversion rate, calculated as number of sales divided by clicks.

  • ROAS: Return on advertiser spend, calculated as revenue divided by commission.

  • Number of Active Partnerships: Number of sale active partnerships.

  • Number of New Partnerships: Number of new partnerships based on when membership to advertiser was accepted.

  • Approval Rate: Number of approved transactions divided by total transactions.

  • Time to Validate: Time between sale date and transaction validation date.

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