There are two types of retargeting activity that can be run through Awin. These are display retargeting and email retargeting.
Display retargeting
Display retargeting partners can operate through Awin on a CPA basis, meaning the advertiser will only pay when a sale is made. This method is often more cost effective than running activity outside of the channel.
Display retargets show personalized adverts on third-party websites to customers who have previously visited the advertiser’s site, specifically displaying products that they have recently shown interest in. If the consumer then visits the advertiser’s website and completes a purchase, the display retargeting partner will earn the commission from the sale through Awin.
Display networks will require a post-view cookie in place on a campaign. This is dropped when a user is shown content through the partner, usually in the form of a banner, but does not necessarily click through. This is why you might see a sale from a display partner with no click.
Example partners include:
Kupona - DE Retargeting (PID 473318)
The Reach Group (TRG) (PID 235229)
Email retargeting
Like with display retargeting, email retargeting can operate through Awin on a CPA basis. Email retargets generate personalized emails for customers who have exited the advertiser’s site during the checkout process. The email often will refer to products that the customer added to their cart, but failed to purchase. If the consumer clicks through the email and makes a purchase on the site, the email retargeting partner is awarded the sale.
Example partners include:
UpSellit - Email remarketing (PID 743003)
Intently (PID 80338)
How to set it up
Most retargeting partners are integrated into the Awin MasterTag, so are easy to set up and require minimal tech work on the advertiser side. If you are interested in working with a retargeting partner, please get it touch. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the contact form.