Plan availability
This report is available only for Awin Accelerate and Advanced customers, provided they are integrated with SingleView through the MasterTag plugin.
What is the Journey Path report
The Journey Path report provides reporting for multi-channel touchpoints directly in the Awin platform. The report provides the journey path for every transaction, as well as a breakdown of the customer journey length and the number of unique touches.
The report also provides detailed transaction information for every order on your site. This enables you to make more informed cross-channel strategy decisions, better understand your customer journeys, and identify previously unseen interactions between multiple affiliates in the same journey.
Accessing the Journey Path report
To access the Journey Path report, navigate in the platform to Reports > Insights > Journey Path. By default, the report shows information for this month, and the summary graphs show daily information.
Setting the date range
You can configure the Period settings to review a specific period or date range.
To configure the Period settings for the report:
At the top of the page, under Filters, click the filter menu button. The horizontal filter window appears.
From the Period dropdown menu, do one of the following:
From the list to the left of the calendar, select a predefined period.
Use the calendar to define a custom date range, then click Apply.
To hide the horizontal filter window, click the x icon.
To change the selected timeframe view in the converting journeys and duration summary graphs, select Date Part > Duration View.
Customizing the Journey Path report
For the main report visualization, the coloured blocks represent the touchpoints that a customer reached. From left to right, the blocks illustrate the first touchpoint through to the last touchpoint before conversion. The numbers within each block represent how many times that touchpoint occurred in that journey.
For the default view, Journey Length is the total number of touchpoints a customer made in a journey, and Unique Touches is the number of unique touchpoints a customer made in a journey. The colors represent each channel, as shown in the legend.
To customize the journey path:
At the top of the page, under Filters, click the filters menu button. The horizontal filter window appears.
In the Journey Path section, do one of the following:
To see only journeys that start with a particular touchpoint type, from the dropdown menu, select the corresponding channel name.
To see only journeys that end with a particular type of touchpoint, from the dropdown menu, select the corresponding channel name.
To adjust the structure of the visualization, from the Journey View dropdown menu, select one of the following:
Default: shows the customer journey as a sequential list of touchpoints.
Timeline: shows the customer journey along a timeline in days, hours, or minutes.
To hide the horizontal filter window, click the x icon.
Setting the touchpoint detail
At the top of the page, under Filters, click the filters menu button. The horizontal filter window appears.
From the Level dropdown menu, select the level of detail you want to show in the coloured blocks in the visualization:
Channel: Shows the channel, for example affiliate, or SEO.
Broad publisher type: Shows the parent partner type, for example content or display.
Publisher type: Shows the specific partner type, for example cashback or loyalty.
Publisher: Shows individual partner names.
To hide the horizontal filter window, click the x icon.
The visualization will update automatically.
Using additional features
At the top of the page, under Filters, click the filters menu button.
Do one of the following:
To sort the transactions, from the Sort dropdown menu, select Journey Length, Unique Touchpoints, Order Duration, or Conversion Date.
To see all the transactions that match your filters, for Showing, select Show All.
To see a sample of transactions that match your filters, for Showing, select Filter, then provide a sample size.
To hide the horizontal filter window, click the x icon.
The visualization will update automatically.
Summary graphs
After you configure the report filters, at the top of the report, the following interactive summary graphs provide an updated snapshot of performance:
Converting Journeys: For your selected channels or partners, it shows the attributed sales performance within your selected time frame.
Touchpoints: For sales that match your filters, it shows a summary that includes the number of customer touchpoints before conversion.
Duration: It shows the average journey length from first touchpoint to conversion, and the graph shows the number of conversions made.
Started By: For converted customer journeys, it shows the channel that was the first touchpoint.
Converted By: For converted customer journeys, it shows the channel that was the last touchpoint.
If you select any of these summary graphs, the main visualization also updates, which you can use to filter the summary graphs.
Finding the journey for a specific transaction
At the top of the page, for Search Order ID, provide the order reference ID, then press enter.
To check a specific transaction, select the corresponding order ID checkbox.
The visualization updates automatically.
You can filter by more than one transaction. To clear your filter, next to the order ID, click the corresponding x icon.