What is deferred click browser tracking and why it’s important
Deferred click browser tracking is a MasterTag feature that ensures accurate commission tracking in a changing browser landscape.
Browser privacy is a hot topic in the digital marketing industry, as more and more users demand greater control over their online data. Features like link tracking prevention in Safari, which block certain click parameters from being tracked, can potentially impact the accuracy of ad tracking and attribution. This can affect the performance and revenue of affiliate marketing campaigns, which rely on tracking cookies to identify and reward partners for generating sales.
How the Awin MasterTag solves this challenge
Awin MasterTag is a powerful tool that enables partners to access a range of services and features, such as cross-device tracking, product feeds, and conversion optimization. It also provides an extra layer of security to ensure that commissions are always tracked accurately, even when browsers prevent certain click parameters from being tracked. This is done by implementing a deferred click tracking feature, which is an enhancement to the Awin MasterTag.
How deferred click tracking works
Deferred click tracking is a method that removes the unique identifier from the initial click and then makes it unique again on the advertiser side. This way, the click can be tracked without being blocked by the browser, and the commission can be attributed to the correct partner. This doesn’t replace Awin’s current click tracking but is an addition to maximize the tracking of campaigns at every step.
Benefits of deferred click tracking
The biggest benefit of deferred click tracking is that it makes Awin’s tracking more future-proof than it already was. By adapting to the changing browser landscape, Awin can ensure that partners get paid for their efforts and advertisers get accurate insights into their campaign performance. Deferred click tracking also improves the tracking quality of today, as Awin has seen thousands of transactions being tracked solely using this method. This means that otherwise these transactions wouldn’t have been tracked and commissions would have been lost.
What partners need to do to enable deferred click tracking
The best part of deferred click tracking is that partners don’t need to do anything to enable it. Awin has already made these improvements for all partners who have installed the Awin MasterTag on their websites. Advertisers, however, need to have the Awin MasterTag in place on their websites as well, to ensure that the deferred click tracking feature works properly. By doing so, advertisers can improve the tracking quality of their programs and ensure an accurate commission to their partners.